Table of Contents

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Chapter 1:  Overview

Chapter 2:  The Global Business Environment

Chapter 3: Management

Chapter 4: The 4P's -- Marketing

Chapter 5: Marketing Strategy

Appendix A: The First Trial Decision

Chapter 6: Accounting

Appendix B: Results of the First Trial Decision

Chapter 7: Finance

Appendix C: The Second Trial Decision

Appendix D: The Scent Industry

Appendix E: Forecasting Demand

Chapter 8: Management Information Systems (MIS)

Chapter 9: The Process of Change

Appendix F: Bankruptcy

Appendix G: Quick Guide to Decision and Contract Entries

Case 1: The Coca-Cola Case

Case 2: The E-trade Case

Case 3: The C & C Scale Case

Case 4: Your Retirement Case