SCORING    100 possible points

There are two broad categories of information that should be reflected on the web site
1. Information about the company
2. Information about its product line
Judging criteria take into consideration the quality of communication with respect to the company and its product line, but also features of the site itself. These can incite and facilitate the customer's purchase decision.

1. Overall editorial strategy and coherence (20 points)
The editorial strategy communicates a message about the firm (who we are, what we sell, to whom we sell, how do we create satisfaction for our customers, what are our capabilities, etc.).

2. The multimedia content (10 points)
Firms use language, images (moving or static), and sound to communicate effectively.

3. Peripheral contents (10 points)
Special information about the firm, FAQ (frequently asked questions), glossary, archives, etc. (This depends on the imagination of the firm.)

4. Ease of navigation (10 points)
Customers (as well as judges) should be able to fully appreciate, rapidly and efficiently, the possibilities the site offers to learn about the company and its product line, as well as being able to move quickly from one area to another.

5. Presentation and promotion of the product line (30 points)
The overall graphical impact (slogans, images, tone, graphic expression, overall graphic quality) should reflect a message (emotional and psychological impact, strategic coherence) about the company and its product line. The web site should include a full page advertisement of each of the firm's leading products (aftershave, perfume). Implicitly or explicitly, there is a target market, and communication objectives should correspond to this target market. It is best to do that advertisements be in English (or judges can select English or French).

6. On-line sales assistance (5 points)

7. Customer service and follow up (5 points)
Information about the customer and additional information for the customer.

8. Capturing customer loyalty and personalizing your offer (10 points)
How do you make customers feel important or unique ? How do you win customer loyalty ?